Blog #2

For my social media for organizations class, I was put into a group to perform an audit on a business.  The first thing we did was get together and look up all their social media platforms together. Once, we figured out everything they had, we checked their follower amount for each platform, the date of last activity, and if their branding is consistent.  After we gathered that data we began to discuss some questions we could possibly ask them. We thought about asking them about creating a snap chat, to post promotions on their story. This would allow people to gain a bigger interest and broaden their horizons.  This also could be smart because, once you open snap maps, there are blue areas that have stories, so some people could come across those. Also, we thought about perhaps suggesting an app. We noticed that other competitors have apps so it would most likely be smart to join that game.  We also came up with some goals. Such as, improving followers for each site, perhaps create videos to post on twitter to gain attention and excitement, and create a LinkedIn account. Also, Facebook seems to be their best social media platform. However, we noticed they aren’t very engaging with their followers.  Perhaps engaging more and showing that you care about your customers on a higher level than just being in the business, also outside the business. Once we gathered all the information we felt that we needed we began to sit there and wait. However, the business that we were assigned to never had shown up. So we were free to leave.  That happened to be a bit surprising considering the fact that they said they would show up. Although, there was nothing we could do about it. We decided to overlook our information we prepared and shared it all with each other so we each could have it. Once that was finished, we left. It was a bit disappointing not being able to meet with the business to go over the audit, however, that happens in life.  There isn’t anything to but continue moving forward.